Mark your calendars to spend “Third Thursdays with the MAB” each month
and keep an eye out for special extra webinars to be posted.
Webinars are free to MAB members and all are archived for later viewing.
Questions? Contact Dan Kelley at 1-800-YOUR-MAB.

WEBINAR EXTRA: “Powerful Storytelling”
Thursday, October 21, 2021 | 12:00 p.m. – 1:00 p.m. Eastern (Part One)

Thursday, November 4, 2021 | 12:00 p.m. – 1:00 p.m. Eastern (Part Two)
With The Poynter Institute

Powerful Storytelling Part 1 (10/21/2021) Finding and developing compelling characters | Finding sharp story focus | What goes where in the story and why | How to make words and video work seamless together even when you have limited video | How to spot soundbites that deeply connect with viewers.

Powerful Storytelling Part 2 (11/4/2021) The eight motivators that make any story more interesting | Getting beyond the obvious to the more important “why” of the story | The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) | Sentence structure that makes information unforgettable | Navigating the friction between creative storytelling and clear storytelling.

Register HERE.


“ATSC 3.0: Applications in Public and Commercial Television”
Thursday, October 21, 2021 | 1:00 p.m. – 2:00 p.m. Eastern
with Vincent Curren, Principal at Breakthrough Public Media Consulting, Inc. and Kerry Oslund, VP, Strategy & Business Development, E.W. Scripps

(L-R) Vincent Curren and Kerry Oslund

This webinar will explore the real-world applications being developed in both the public and commercial television worlds with the arrival of ATSC 3.0.

Vincent Curren is helping public media companies navigate today’s dynamic and competitive media world. More concretely, he is working with the Public Media Company to help public television stations leverage the power of ATSC 3.0, the next generation, broadcast television standard.

Kerry Oslund, VP, Strategy & Business Development, E.W. Scripps is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts. In December 2020, the company’s WMYD-TV (Detroit) became the market’s first ATSC 3.0 station.  The launch is a collaborative effort with cross-town WDIV-TV, owned by Graham Media Group. Detroit provides a unique opportunity for the automotive industry to have an in-market test bed for the new Internet Protocol-based broadcast platform — one that can deliver data to millions of receivers at once.

Register HERE.


“What Needs to Go in to Your Political File”
Thursday, November 18, 2021 | 2:00 p.m. – 3:00 p.m. Eastern
with David Oxenford, Wilkinson Barker Knauer LLP

Even though the title says it all, a full description is coming soon!

Register HERE.


WEBINAR EXTRA: “Battling Bias”
Wednesday, December 8, 2021 | 12:00 p.m. – 1:00 p.m. Eastern

With The Poynter Institute

Where do our biases come from? How do we recognize our own biases? Eight kinds of biases that can influence our journalism (these don’t make you a bad person, they mean you are normal) How biases influence who is in and out of our coverage How you can find new voices that will give you new insights, even on deadline How biases even show up in our Google searches The MOST likely place your biases might show up in a carefully crafted story.

Register HERE.


WEBINAR EXTRA: “Fighting Fakes and Truth Decay”
Tuesday, January 4, 2022 | 12:00 p.m. – 1:00 p.m. Eastern

With The Poynter Institute

Where does information come from and who is behind it? Why do people spread disinformation? How can you detect fake photos? What is metadata and what will it tell you? What does every journalist need to understand about algorithms? See the newest tools fakers use to alter video and audio. How to use polysearch tools to get to the root of an images’ origin.

Register HERE.


Thank You ‘Third Thursday’ Webinar Partners …