Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

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  • Michigan Learning Channel Honored by State’s Top School Administrators

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  • Michigan Broadcasters Partner to Air ‘Vaccine Town Hall’ Across State

    Editor’s note:  This program is now available for television and radio stations on the MAB website.  You’ll find links on the home page.  Radio and television stations throughout Michigan are setting aside competition and joining with other local broadcasters in their markets to air a special 30-minute noncommercial program entitled “Vaccine Town Hall: Answering Your… read more

  • Beasley Hosts Zoom Event to Get Detroit Vaccinated

    On May 13, Beasley Media Group (Detroit) hosted a Zoom meeting with community leaders to discuss ways to encourage everybody in Metro Detroit to Get Vaccinated in the next installment of Beasley’s Solutions Not Slogans campaign. WDMK-FM (Detroit) on-air personalities Mason and Angie Starr, along with sister station WMGC-FM morning show host Zannie K and… read more

  • NAB Invites Stations to Share #BroadcastGood Stories May 4-11

    NAB is asking all stations to help shine a light on broadcasters’ incredible public service during the week leading up to our largest single advocacy event, the NAB State Leadership Conference. Here’s how: From May 4-11, post a picture, video or text highlighting the good work of your station. Include the hashtags #BroadcastGood and #WeAreBroadcasters… read more

  • WSGW Named Service to America Award Finalist

    The National Association of Broadcasters Leadership Foundation announced its finalists for the 2021 Celebration of Service to America Awards on Thursday (4/49); included among the list was Michigan’s WSGW-AM (Saginaw) in the Radio – Medium Market category. WSGW was selected for its 50 hours of airtime devoted to flood relief following the failure of the… read more

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