Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) team up for TC Jobfest - April 3, 2019
WEYI-TV (Flint) purchases and donates atmospheric water generator to church - July 10, 2019
WQHH-FM (Lansing) Annual Backpack Giveaway - August 15, 2019
2018-19 MAB Statewide Community Service Campaign encouraging childhood vaccinations
Jackson Radio Works' Community Career Day - September 17, 2019
WKHM-AM/FM (Jackson) raises $7k for local charities with radio auction - July 23, 2019
WBCK/WBXX-FM (Battle Creek) raises over $77k for homeless family shelter - June 21-22, 2019
Nexstar-owned Television Station staff volunteering in their local communities - June 17, 2019
WKQI-FM (Detroit) raises $2.5 million for Make-A-Wish Foundation- July, 2019
Cumulus Media’s WJR-AM (Detroit) raises $1,724,023 for The Salvation Army of Metro Detroit February 24-25, 2022
WCRZ-FM (Flint) raises $48k for local Whaley Children's Center - July 17-19, 2019
Mid-West Family’s WYTZ-FM (Bridgeman/Benton Harbor/St. Joseph) raises $40k for St. Jude’s Childrens Hospital - February 23-24. 2022
WJR-AM (Detroit) raises of $1.5 million for the Salvation Army - February 21-22, 2019
WXYZ/WMYD-TV (Detroit) awarding grants to 7 area non-profit organizations - March, 2019
WRSR-FM (Flint) Fox Feeding Frenzy raises $61k+ for The Food Bank of Eastern Michigan - March 4, 2022
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
in Michigan:
Television: 40
Radio:330
Direct Economic Impact
in Michigan:
$1.53 billion
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$3.83 billion
$23.65 thousand jobs
Stimulative Effect on Economy
in Michigan:
$28.58 billion
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
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WBET Raises Nearly $144k for United Way
Swick Broadcasting Company’s WBET-FM (Sturgis) recently wrapped up their 2022 and 13th annual St. Joseph County United Way Radiothon. This year’s Radiothon raised a record total of $143,887! The total surpassed last year’s mark by over $12,000. Each year, WBET turns over its studio to the United Way for 18-hours, from 6 a.m. until midnight…. read more
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WOOD-TV Highlights Mental Health Awareness Month
On May 30, Nexstar Media’s WOOD-TV (Grand Rapids) wrapped up Mental Health Awareness month with a special broadcast focusing on programs in West Michigan working to support mental health. The 30-minute special, hosted by anchors Teresa Weakley and Donovan Long, spoke with doctors, therapists and pastors about their mental health work, plus students who are… read more
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WCSX Announces the Stone Soup Freedom Wrap to Honor Veterans Across America
Beasley Media Group’s WCSX-FM (Detroit) has announced that Big Jim’s House Stone Soup Project has taken the fundraiser for Vets Returning Home to a National Level with “The Freedom Wrap.” Big Jim’s House will take the 1974 Ford Bronco Stone Soup truck and will wrap it in pictures of Veterans from all over the country… read more
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Audacy Detroit Hosts ‘Step up to the Plate’ Radiothon for Detroit PAL
This past Monday (4/25), Audacy-owned stations in Detroit, including WWJ-AM, WXYT-FM, WYCD-FM, WOMC-FM and WDZH-FM aired the 2nd annual Step Up To The Plate Radiothon to benefit PAL, the Detroit Police Athletic League. PAL supports approximately 10,000 Detroit area kids and160,000 kids since 2007, according to the organization. So far, the 13-hour Radiothon has raised… read more
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WILX-TV Raises $14k For Capital Area Diaper Bank
Gray Television’s WILX-TV’s (Lansing) March Make an Impact was held March 21-25 in support of the Capital Area Diaper Bank. Thanks to viewer donations, the event will help more than 2,200 babies with the the diapers and cash raised. The Capital Area Diaper Bank is a non-profit, operated completely by volunteers, that supplies baby diapers… read more
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WRSR’s “Fox Feeding Frenzy” Brings in $61k+ to Fight Hunger!
Krol Communication’s WRSR-FM (Flint) held its annual “Fox Feeding Frenzy” last Friday (3/4/22) and brought in $61,633 for The Food Bank of Eastern Michigan, enough money to provide 369,798 Meals! The 12-hour broadcast aired 7a.m. to 7p.m. from the Food Bank on Lapeer Road in Flint. Program Director Jeremy Fenech told the MAB, “Here at… read more
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