Category: Traffic Director Spotlight

Traffic Director Tips: Joni Reed (Black Diamond Broadcasting/Cheboygan)

Joni Reed is Traffic Director for Black Diamond Broadcasting’s WMKC-FM, WGFM-FM, WQEZ-FM and WCBY-AM.  Joni works with Traffic and Billing Director Lynne Peck and both are based at the company’s Cheboygan, Michigan location.  Joni has been in traffic for 10 years. Joni:  I started at the radio station 11 years ago, and sent out the billing before… read more

Traffic Director Spotlight: Wendy Sobeck (Midwestern Broadcasting/Traverse City)

Wendy Sobeck is the Traffic & Billing Manager for Midwestern Broadcasting in Traverse City, including stations WTCM-AM/FM, WBCM-FM, WJZQ-FM, WCCW-AM/FM, WATZ-FM, WRGZ-FM and WZTK-FM. Wendy has been in traffic for 23+ years, all but three years with her present company. Q1: What is your favorite comfort food? Wendy:  Broccoli Chicken Fettuccini Alfredo. Q2: Which Superhero would you be, and… read more

Traffic Director Spotlight: Sara Siegmann, MAB

Sara Siegmann is the NCSA Data Entry/Membership Assistant at the Michigan Association of Broadcasters (MAB). Q1:  How long have you been in traffic? Sara:   Just over six months. Q2: What is your favorite comfort food? Sara:  Homemade Chicken Parmesan. Q3: Which Superhero would you be, and why? Sara:  Batman, because he’s a billionaire and… read more